PEAK offers Smarter Targeting. Proven Safety Gains
St. Petersburg, FL — Jan 10, 2026 — Peak Targeting, a behind-the-scenes provider of precision digital outreach for transportation agencies, announced significant performance results from recent campaigns using its patented corridor-based device-recognition technology. Designed specifically for DOTs, tolling authorities, and expressway operations, Peak Targeting enables agencies to reach the drivers who travel their roads—with measurable improvements in safety and transponder adoption.
Peak Targeting’s technology identifies mobile devices traveling specific highways and expressway corridors, along with their associated home and connected devices. This allows agencies to deliver highly relevant digital outreach to real road users rather than relying on broad, inefficient messaging.
Florida Safety Trends Show the Impact of Targeted Outreach
In Florida, where Peak Targeting’s technology supported public-safety messaging efforts, the state recorded one of the most dramatic improvements in roadway safety nationwide. Florida experienced a 26% reduction in statewide traffic fatalities in 2024, far outpacing national averages and reversing several years of elevated crash rates.
Florida Traffic Safety Trends (…
“These statewide safety gains highlight the importance of reaching actual corridor users with timely, targeted reminders,” said a Peak Targeting spokesperson. “When outreach reaches the right people, agencies can see meaningful impact.”
Strong Transponder Adoption Results with Pay-By-Plate Targeting
In recent tolling campaigns using Peak Targeting’s Pay-By-Plate identification process, partnering agencies achieved conversion rates exceeding 23%, driven by highly accurate outreach delivered to verified non-transponder users.
“These results show how valuable precision can be,” the spokesperson added. “When you only message verified toll road users, transponder adoption can improve quickly and cost-effectively.”
Optimized for Government Procurement
Peak Targeting’s patented technology is unique in the transportation sector and often qualifies for single-source or no-bid consideration, simplifying procurement for government agencies. The company also provides pilot programs and limited-scope trials for agencies seeking to validate results before larger rollouts.
About Peak Targeting
Peak Targeting provides patented corridor-based device-identification technology to support traffic-safety outreach, tolling operations, and digital communications for DOTs and transportation authorities nationwide. Operating as a behind-the-scenes provider, Peak Targeting equips agencies with highly accurate outreach capabilities that improve safety, efficiency, and public engagement.
Media Contact:
Peak Targeting
info@peaktargeting.com
(727) 292-1440
St. Petersburg, FL